The uncomfortably expensive bracelets of Bama Rush are going viral on TikTok

The University of Alabama sorority rush class is introducing a new fashion must-have: high-priced luxury bracelets.



Since 2021, a critical part of the rushing process for sorority hopefuls at the University of Alabama has involved posting their outfit-of-the-day (or OOTD, for short) to TikTok. As the stakes grow for the SEC sorority hopefuls, they’re adding some expensive jewelry (think: $3,000 bracelets) to their rush portfolios.


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