What does it mean when one of the largest spirits companies turns away from its DEI goals?

What Brown-Forman’s recent decision says about the future of inclusion.



On August 21, conservative activist Robby Starbuck announced via social media that Brown-Forman, the spirits conglomerate that includes brands such as Jack Daniel’s whiskey and Herradura tequila, would be ending its DEI goals and removing the company from the Human Rights Campaign’s Corporate Equality Index. 


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